Homeland Is `Working Harder'

Article Abstract:

Homeland Stores of Oklahoma City is preparing to launch a television ad campaign in its home state markets built around the tag 'Working harder to be a better place to shop.' The supermarket chain and agency Littlefield Marketing and Advertising of Tulsa will run a series of 15-second spots emphasizing the stores' fast service and friendly customer-relations policies as well as the quality of its merchandise. The account has an estimated value of $1 million per year. Each spot will add varying product messages.

Marketing procedures, Supermarkets and Other Grocery (except Convenience) Stores, Grocery stores, Supermarkets, Television, Campaign Launched, Services, Marketing, Homeland Stores Inc., Littlefield Marketing and Advertising Inc.

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Joe Boxer Breaks First Campaign

Article Abstract:

Apparel company Joe Boxer Corp. and Advertising agency Odiorne Wilde Narraway Groome Advertising Inc. enter into advertising agreement.

Use of services, Advertising, Campaign Themes, Underwear and Nightwear Knitting Mills, Knit underwear mills, Knit Underwear & Nightwear, Contracts, Joe Boxer Corp., Odiorne Wilde Narraway Groome Advertising Inc.

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